I conceptualized and designed a versatile marketing campaign for HSBC’s Exchange Traded Funds (ETFs), which was successfully implemented across various HSBC markets. The core challenge was to create a visual identity that was both sophisticated and adaptable, allowing for consistent brand messaging while accommodating diverse regional nuances and regulatory requirements.
The design approach focused on a clean, professional aesthetic that conveyed stability and trust, essential qualities for financial products. The visual elements were carefully chosen to be easily scalable and translatable across a multitude of platforms, from digital advertisements and web banners to print collateral and in-branch displays.
Initial mock ups
